If you’re confused or frustrated about your website’s performance in search engine rankings, then a professional SEO service might be the answer you’re looking for. But it’s important to understand the potential risks of hiring such services and the potential benefits. If you think your company needs more traffic and are willing to invest in a technical SEO service for cannabis companies , here are seven things your boss must know about SEO services before handing over the checkbook.
The article is intended for business owners who want to hire an SEO service, as well as SEO professionals looking for insight on how their work may affect their bosses’ businesses.
1. SEO Service Is a Long-Term Investment
The first major misconception about SEO relates to how much time and money it takes to rank higher in search engine results pages. Many business owners believe SEO services can help them get to the top of search results in just a few months, if not weeks. While this is theoretically possible, it’s not realistic and definitely not cost effective.
It’s true that Google is more lenient with brand new sites and businesses, but you still have to invest considerable time and resources before you even begin to see real results. An effective SEO campaign requires at least six months before businesses will begin getting significant traffic from search engines. And don’t forget that you’ll probably have to pay more if your website is not yet mobile-friendly and needs to be redesigned.
If you want to hire an SEO service for cannabis companies, you should expect the entire process to take between six months and a year, including the redesign of your website if needed as part of your SEO strategy.
2. SEO Services Are Not a Magic Bullet
SEO services aren’t a magic bullet that can automatically make investors start lining up outside your doors. It’s true that many online businesses get significant traffic from Google, Bing and other search engines. But those businesses typically had years of experience in SEO before they saw any real results or traffic.
A new business or startup will have to work hard and invest a lot of time and resources before they begin seeing real results. If you’re thinking about hiring an SEO service for cannabis companies, your boss may want to do some additional research in case your company is running an ineffective campaign.
You’ll want to talk with the head of marketing at your company about how much traffic you’ve seen from search engines. You’ll also want to understand how much time it took him or her and their team to see those results. If you were looking for any magical, overnight results, then don’t hire an SEO service as part of your company’s marketing strategy.
3. SEO Is Highly Competitive
Unfortunately, SEO services are extremely competitive. You’ll need to work hard to make sure that your website is optimized for search engines, and you’ll want to hire the most qualified team to do the job. Some online marketers will tell you that their business is the only one in town that can guarantee results, but again, this is not realistic.
4. SEO Services Are Not Cost-Effective for Small Businesses
If you’re a small business owner and thinking about hiring an SEO service for cannabis companies, keep in mind that the average amount of time and resources it takes to rank higher in search engine results pages is about six months. This time frame is more than enough to make sure your website is mobile-friendly and responsive, but it’s going to take a lot of hard work from front-end developers (who will probably need at least two developers) on each project before you start seeing real results.
5. Not All SEO Services Are Created Equal
It’s actually possible for online marketers to offer bad SEO services as a way of boosting their traffic, but it’s not something you should ever do. It’s true that bad SEO projects do get more clicks and make more money for businesses in the short term, but these investments will never pay off in the long run.
A lot of online marketers will advertise for free, or for a one-time payment. This is strictly a way of making up for the fact that they’re not getting paid by the customer. If you’re hiring an SEO service for cannabis companies, you’ll want to make sure that your company is getting what it needs from this service before handing over the checkbook.
6. Don’t Trust Your Marketing References Only
As much as it pains business owners to admit this, you should trust your marketing team when they tell you that an SEO campaign is taking too long or not producing results fast enough. If a marketing team is not making the effort to get you out of trouble, then it’s probably because they don’t want to lose their job.
At the end of the day, a lot of online marketers and SEO services will try to get paid for poor results or traffic. If your company is unable to give these online marketers enough money for their service, they’re not going to put in any effort or time.
7. A Bad or Ineffective SEO Campaign Will Damage Your Online Reputation
Hiring an SEO service for cannabis companies can certainly help boost your online presence, but a bad or ineffective campaign will damage your online reputation as well. If you’re thinking about hiring an SEO service, you’ll want to make sure that the company has the experience it takes to optimize and enhance your website’s performance in search engines. Though there are plenty of great tools out there that claim they can get any business high rankings in search engines, not all of them actually work.