What is sports marketing?

istockphoto 695601134 170667a
istockphoto 695601134 170667a

A sports marketing degree can be quite competitive, so you’ll want to be prepared. If you’re looking for some more general advice about sports marketing jobs then this blog post is just for you!

If you’re still unsure of what the requirements are to get into the field, just keep reading.

As a sports marketer, you’ll be taking care of the promotion and marketing for sports teams, athletes, events and anything else related to sports.

You’ll have to come up with ideas for advertisements, web sites, social media campaigns, etc. You will also have to help the organizations that you are promoting by planning out how they are going to use their time and money. 

It can be quite difficult if you’re not that organized or if you don’t know how to work well on a team, but it’s definitely worth it. 

You’ll start out making a lot less money than most other jobs, but with experience and education, you’ll be able to make a very comfortable salary and work with many different people.

Here are some sample job descriptions for sports marketing positions:

1. Public Relations Specialist.

You may be paid to help athletes with their public image or manage the relationship between an organization and the public. 

At the higher end of the pay scale, public relations specialists may earn more than $60,000 per year (Bureau of Labor Statistics).

2. Team Marketing Manager.

The team marketing manager is responsible for several aspects of a team’s overall marketing strategy. They often oversee budgets, advertising and the development of marketing campaigns. Team marketing managers who work for professional sports organizations can earn $65,000 to $75,000 per year (Bureau of Labor Statistics).

3. Sponsorship Sales Representative.

The sponsorship sales representative is in charge of selling advertisements to companies that want to appear on the uniforms or ads in the programs at sporting events. 

They are paid commissions based on how much they sell, but there is the potential to earn the biggest commission checks when selling multi-year sponsorship packages (CareerBuilder).

4. Marketing Intern.

A marketing intern will work in a wide range of activities that are important to the success of the organization. 

Some examples of tasks that you may perform include: taking photos, writing copy for promotional material, coordinating mailings and much more.

5. Sales Intern.

The sales intern will learn about the process of developing competitive sales plans, administering or working on special projects before being considered for future openings within the department. 

The ideal candidate will have excellent communication skills, both written and verbal, so he or she can develop strong relationships with all team stakeholders.

6. Marketing Manager Intern.

Experience with inbound marketing, social media an SEO in an advertising agency, sports organization or in-house marketing department is preferred.

Some of the main responsibilities of this position include:

  • Assist in the preparation of budgets for assigned projects that require minimal supervision.
  • Conduct research on new technologies and materials.
  • Develop product information sheets, brochures and other marketing materials for assigned projects.
  • Attend meetings with clients to help prepare presentations and demonstrations of products to be used for sale (Corporate AmeriGroup) .

7. Video Producer Internship.

Based in an in-house marketing department, this internship is helpful for the student who wants to learn digital marketing (i.e.- videos, social media and such) and all related business skills. 

You can learn how to design and shoot custom video content that represents the organization and communicates its key messages to consumers.

8. Special Event Producer Internship.

This internship is perfect for students who want to explore the world of professional sports marketing and event management (i.e.- planning parties at stadiums, managing corporate sponsorships or running social media campaigns during events).

9. Sports Tourism Internship.

This internship works with a sports tourism organization to determine the growth potential of a specific territory, including areas already established as a tourist destination and those currently being targeted as tourism markets. 

You will have an opportunity to travel across the country and meet with local leaders, regional planners and business people to learn about their needs and what could be done to promote the region as a vacation destination for sports fans (Corporate AmeriGroup).

10. Inbound Marketing Internship.

Inbound marketing is defined as “a marketing approach that focuses on creating an interactive relationship with prospects by providing valuable, useful information that respects their time. It encompasses “turning good leads into good customers” (CareerBuilder).

The main job responsibilities include:

  • Writing.

The right words can make or break the success of a marketing campaign. Writing must be used to reach the masses, so you will have to write blogs, social media posts and other forms of content to attract prospective customers.

  • Research. 

Your work will involve gathering data about potential customers and their needs, motivating them to take action and reaching out to them whether through email, phone calls or snail mail (Corporate AmeriGroup).


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