How has the fashion industry evolved over the past few decades?

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istockphoto 1284839442 170667a
istockphoto 1284839442 170667a

In the fashion industry, as in many other industries, the past few decades have seen an ongoing shift towards digitalization of production. 

As of today, it is more likely for a company to produce clothes digitally rather than physically. This change has not only helped with speed-to-market but also with reducing costs and increasing product availability. 

However, this shift has caused some major changes in the fashion market that may not be worth everyone’s time or attention.

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The essay discusses how the fashion industry has evolved over past few decades and how it impacts consumers of different generations at different cost levels (with more focus on ‘Generation X’ than any other generation). 

To ensure that all of the reader’s possible interests and perspectives are covered, the essay also includes a detailed analysis of the major trends and changes these generations have witnessed over the past few decades.

Here are some points discussed about the fashion industry evolved over the past few decades-

1. Fashion Industry Over The Years

The Fashion Industry in the 1950s was largely based on designers who would come up with a look, create a sample of it and make it available for sale in stores. This system is known as ‘The Couture Fashion’ system. 

The Couture fashion system is still followed today but has only been scaled down to cater to high budget consumers. 

The structure of the Fashion Industry in the past also saw heavy restrictions upon who could be employed in the industry, what you could design for your job and how your clothing would be priced.

2. Fashion Industry Today

The Fashion Industry’s structure has transformed drastically since the 1950s. Since then, it has shifted away from Couture Fashion to fast fashion. 

Fast fashion is a system whereby an item of clothing is designed, created and produced in large quantities to be sold at cheap prices in stores that are constantly updating their products with new designs. The reasons behind the shift of the industry towards fast fashion include-

Cheaper production costs.  This means manufacturers can produce more products at low costs for wide distribution across markets. This, in turn, means consumers can buy the items cheaper than before.

This means manufacturers can produce more products at low costs for wide distribution across markets. This, in turn, means consumers can buy the items cheaper than before. Lower cost of distribution. 

A product that is promoted widely in the fashion industry means it also gets into the hands of people who are not in the fashion industry – boosting sales. 

As a result, middlemen in the fashion industry are no longer needed to sell products to consumers – allowing manufacturers to be more efficient in delivering their products to end buyers at an affordable price.

3. Major Trends in Fashion Industry

Fashion industry currently has two major trends that are heavily influencing the way it creates, designs and delivers products to consumers. These trends are-

Collaboration between celebrities and brands.  

This is less about designing but more about advertising. Collaboration between celebrities and brands is done by having famous celebrities wear certain clothes, promoting them on social media etc. 

This helps increase brand awareness for the clothing line as well as helping the celebrity gain even more fame from their social media posts alongside other promotional activities they may undertake to support a certain clothing line.

4. Impact on Consumers

Majority of Generation X consumers are affected by the growth of this industry in a number of ways. First, the changes made to the fast fashion industry have seen lower costs per item as well as lower cost to middlemen. 

This has also allowed large companies to adopt technology and build supply chains that allow for increased production and distribution efficiency at a relatively low cost. 

As a result, Generation X consumers can access cheaper clothing than before as well as more fashionable clothes than before. 

5. Companies and Products

There are many companies that manufacture clothing and accessories. Some of these companies include:

Highstreet Apparel: This company is a global leading supplier of custom-made and private label garments and accessories for the world’s best brands. 

These products are sold under 3 main brands; HS Apparel which targets the fastest growing markets in the world, Easton which markets quality fashion sportswear for women and men, and Ashworth Australia which focuses on golf wear for men. 

Highstreet Apparel’s other brands include Alfie Romeo, Auden, Contessa Premium Denim, Eden Atlantic Sportswear, Ezra Arthur Men’s Collection, Lassie London Style House and YMC.

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