Many businesses these days are in search of effective marketing tools that can harness a greater market share for them. Tags printing can prove highly beneficial in this aspect. No doubt, the printed tags are an excellent choice for the promotion of a brand’s products and services, but there are certain factors that can affect their longevity. It is necessary to negate these factors while producing the printed tags for your business.
Poor choice of material:
Selecting the materials for custom tags printing that are of low quality can affect its longevity. First of all, most of the low-quality materials do not support the printing methods. Secondly, if they do, the printed text or graphics will fade away after some time. For efficient results, you should prefer selecting quality materials with an appropriate thickness that are easy to print on. The cardboard material is an incredible option in this aspect as it is highly printable. Not only that, it can sustain the adverse climatic conditions, so there is no fear of important text or graphics getting faded away.
Inefficient printing methods:
Choosing the printing methods that are highly inefficient or unsuitable is an important factor that can affect the printed things on the tags badly. Most of the printing techniques are suitable only for certain kinds of materials. For instance, the vinyl material supports different types of printing methods, while cardboard is supportive of different ones. The selected technique must be suitable for the material you are using for manufacturing the tags. For cardboard tags, the printing processes such as lithographic, flexographic, digital printing, etc., can be the best choices. This way, the printed illustrations on your tags will appear more prominent and stay there for a longer period. You must approach custom printing services that use efficient methods to print different sorts of artwork on the tags.
If the quality of the ink being used to print on the tags is not up to the mark, you will notice that the colors or graphics will not stay longer on the cardboard tags. The usage of inappropriate inks will also hamper the achievement of your target, and you will not be able to produce the desired results. For instance, the water-based inks are suitable for porous cardboard, while the solvent-based inks are suitable for glossy coating on the cardboard. Using some other kinds of inks for these purposes will prove detrimental. Also, there are some kinds of inks that release volatile organic compounds. These inks are not a perfect choice as they not only pollute the environment but also compromise the quality of the printed work. You can use soy-based inks that are eco-friendly and do not disappear even after a long time.
Improper selection of fonts:
Using improper font size and style affect the readability of the printed work and hence the life of eco-friendly tags. For instance, if you are using a font size that is too small, the target audience will find it extremely difficult to locate the purpose of your tags, and this way, your tags will be of no value to them. Identically, the selection of inappropriate font style will make your tags dull and boring, and no one would like to have a look at them. To boost the value as well as the life of your printed tags, it is a must that the fonts you are choosing are in the proper size and style. For this purpose, you should determine who your target audience is first. This will let you select the eye-catchy and appealing fonts that will ultimately enhance the life of your tags.
In the printing world, bleed is the printing that goes beyond the edges of printed products where the sheet will be trimmed. In simpler words, bleed is the area that is to be trimmed off. One common mistake that is repeated time and again by most of the companies is that they do not leave enough space for the trimming process during custom tags printing. Resultantly, this leads up to the spreading of all the images and colors to the edges of the tags. Due to this, they look highly unprofessional, and the customers discard them in the very first look. So, it would be wise to leave a considerable space on the edges of your tags so that the important printed work does not get trimmed off. This tactic will allow you a margin of error thus, presenting the professional tags that are aesthetically more pleasing to the customers. The customers may keep these adorable tags in their wallets and take them to the homes.
Concluding to the point that an appropriate choice of tags printing can be beneficial for your business. However, the choice of material must not be poor in this regard. You should also restrain from utilizing inefficient printing methods and low-quality inks. Moreover, choosing the improper typography and incorrect bleed must also be avoided.