If you’ve ever had the vague idea that a marketing director does something really important, but it never occurred to you what they do exactly, then this article might be just what you need.
We’ll explain who marketing directors are and why their work is so important.
You don’t have to be a marketing director yourself or even have spent much time thinking about marketing to appreciate the importance of their role in any company’s success.
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A market director’s job is to create a good product, advertise it effectively and place it where the target audience will see it. This may sound simple – but when done well can have huge benefits for both sides of the equation.
Market directors are responsible for making sure that what is being advertised is the best thing they can be doing. They will therefore spend a lot of time looking at previous campaigns to see how they have performed, and adapting them for new products if required.
They will also work with the advertising agency to ensure that the advert is turned into an effective piece of marketing.
Here are some points discussed about what a marketing director does-
1. What a marketing director does is to advertise the product.
The market director must see how the product can be advertised and then ensure that it reaches as many people as possible.
They must also ensure that when the product does get advertised, it is in a way which will attract the maximum amount of attention from the target audience. One of the most important parts about marketing a product is getting people to take notice of it in the first place.
This is why market directors will spend a lot of time in research and development, looking at new ways to advertise their products.
2. What a marketing director does is to create a campaign.
One of the most important things that a market director can do is to choose a campaign for a company’s product based on how it will be advertised.
They need to find out what works and what doesn’t work, and then adapt their advertising when required.
3. What a marketing director does is to oversee the advertising of the product.
Once they have chosen an advertisement, they will make sure that it is turned into its final form by their advertising agency. This means checking the copy of the advert, making sure that people want to buy it and so on.
They will also have a look over all of the visual material and the pictures to make sure that they are as good as possible. In some cases this may mean rejecting an entire advertisement if they feel that something is wrong with it.
4. What a marketing director does is to ensure that it is placed in a good place.
Part of what makes advertising work is how visible it is to any potential customers. The more places an ad can be seen, the better, for both sides of the equation customers will notice it and be interested, and companies will see an increase in sales because of it.
It is the marketing director’s job to make sure that the advert is seen by as many people as possible, and so they will often liaise with companies such as television companies and newspapers to ensure that the advert has a high profile.
5. What a marketing director does is to see how effective this has been.
One of the most important things for any market director is to find out if their advertising campaign was successful or not.
If they were unsuccessful, then it might be time for them to think about changing their campaign completely, or even if it’s time for them to leave altogether.
If they were successful, then it’s equally important for them to know what worked and what didn’t work.
They will always look at the effectiveness of the campaign through statistics, to see just how much it was able to reach its target audience.
6. What a marketing director does is to sell the product.
After they have their own company’s product advertised in all the best places, it is up to them to sell their product through various channels. They need to contact potential customers and persuade them that this is a good product for them.
This could be in the form of sales representatives helping people find out about the product, or even in person if it’s something which needs too much persuasion.
