Whether you know it or not, you’ve noticed tons of step and repeat banners in trade shows and events. Nearly every business owns at least one step and repeat banner. Every time you see a long line of attendees, they are probably in front of a step and repeat banner.
These banners are tall and wide and highly effective at providing a branded background for various situations. Not only they are easy to transport and use but also create amazing marketing opportunities. Personalized step and repeat banners are one of the most powerful marketing tools for a business.
What is Step and Repeat Banner?
Even though customized step and repeat banners possess various configurations, all of them are effective at stretching a huge layer of printed material over a large space. These banners are crafted from vinyl, fabric, or polyester. They also develop an amazing opportunity for backdrop photos.
The name “step and repeat” suggests that a person from the group steps in front of the backdrop takes a photo and then leaves. After that, someone else steps up and uses the backdrop, and the process repeats.
In this article, we will discuss the top 4 reasons to use step and repeat banners for your business.
Profile Pictures
Do you know that most people use step and repeat banners on their Facebook, Instagram, or Twitter profile pictures? Unsurprisingly, these types of pictures are one of the most important advertising methods for small businesses. They can be applied in a place for months that will help you to generate engagement rates at an unprecedented level.
Why do the snapshots or red carpet possess such staying power? This is because they use step and repeat banners.
Instant Recognition
Many business owners cannot enhance their marketing strategies due to a lack of promotional funds. Additionally, most celebrities or influencers you want to hire for your business might be out of your range. As per Baerpm, you can increase your market share by building brand awareness.
However, a step and repeat banner will help you to gain some positive business recognition. Not to mention, they are incredibly cheap. When an industry executive poses in front of your backdrop, you’ll be able to increase your brand awareness.
Style Boost
At trade shows, special events, and conventions, the step and repeat backdrop is one of the greatest ways to get noticed. If you have an impressive as well as an attractive backdrop, you will be able to increase the professionalism of your booth.
Additionally, you don’t have to tell people about the location of your booth. As the backdrop is an incredible addition to a trade show, they will boost the exposure of your both automatically.
Partnership Potential
Red carpet backdrops are massive. This means that the backdrops are capable of featuring multiple promotional logos. Do you want to make money on trade shows? Approach a complimentary company and encourage them to use the same backdrop while splitting the costs.
However, don’t forget that you cannot use co-branded step and repeat banner for the 2nd time. Before implementing this idea, make sure that this would be a worthy investment.
Conclusion
These are the top 4 reasons to use step and repeat banners for your business. Before you purchase a step and repeat banner, don’t forget to consider its color, portability, size, and logo replacement. Make sure that your banner can be assembled easily.
