Architect: 11 Steps To Increase Conversions On Your Website

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How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, Ilventofailsuogiro will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business!

Optimize Your Headline Tag

One of the best ways to optimize conversions on your site starts before someone even visits it by optimizing your headline tag in SEO (search engine optimization) . A strong headline tag will increase your rankings in search results, which means more traffic. However, a weak one can do the opposite and leave you scrambling to improve conversion rates through other methods later on.

Use Scarcity

One of the most effective ways that companies evoke urgency from their audience is by using scarcity . If people feel like they have to make a decision right now (or else!) then it makes sense for them to choose option A over option B if both are presented as equals otherwise. For example, how many times have you seen something advertised with “only X available!” or similar phrasing? It’s impossible not to take notice when there’s an impending deadline looming over your head! While scarcity doesn’t work for every product, it’s something to consider if you have a service that is time sensitive.

Optimize for Mobile

Did you know that in 2016 more searches took place on mobile devices than desktop computers? It was true then and continues to be the case today . That means your website needs to be optimized for people who are using smaller screens! After all, no one wants their customers getting frustrated because they can’t use half of your site due to poor design choices (I’m looking at YOU popup ads…). There are several things you can do with regards to optimizing your mobile experience including making sure images load properly and text is easy to read as well as ensuring shopping carts work seamlessly across different operating systems. Remember a poor mobile experience is one of the easiest ways to lose potential customers, so make sure yours rocks!

Optimize Your Content for Social Media

I’m willing to bet that you’ve shared a great article on social media before. The truth is–it’s not just because it was entertaining or interesting (although those are good reasons too). It’s also likely due to how shareable your content is . In other words, there were compelling titles and visual elements that made people want to pass it along. You can do the same thing with your blog posts by creating “evergreen” headlines for them; these types of headlines will garner more attention than something time specific (for example “What To Do If You Need A New Roof” vs. “Hurricane Matthew: What To Do If You Need A New Roof”).

Use Social Media

It would be crazy to write a blog post about optimizing conversions without mentioning social media, right? After all, it’s an excellent way for companies and individuals alike to promote their business (and/or personal brand). That being said–remember that using social media as part of your conversion rate optimization strategy means more than just tweeting links out or posting them on Facebook . It also includes making use of the various features provided by each platform like hashtags and polls! Both are great ways to get customer feedback which can help you tailor future content directly to their needs.

Focus On Your Site’s CTA (Call-to-Action)

Last but not least you need to optimize your site for conversions by focusing on its call-to-action. Remember how I said that one of the first steps to conversion optimization is setting goals? Well this applies directly in this case because if you have a goal then it makes sense to create an effective and attractive CTA . The best part is you don’t even have to spend lots of money or time doing it since there are so many free tools available like LeadPages, ClickFunnels, SumoMe etc. You just need to know where and when each tool fits into your marketing strategy!

Conclusion

As you can see, increasing conversions on your website is a lot easier than many people think. All it takes are the right tools and techniques! Unfortunately not everyone knows how to implement them properly so if you’re looking for an expert in conversion rate optimization then feel free to contact me here . I offer one of the best ROI’s around since my services start at just $30/month…and that includes unlimited touches! So what are you waiting for?

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