Live streaming has grown in popularity on social media sites such as Instagram, Snapchat, and Facebook in recent years; even mobile phone users are streaming millions of hours of live video content on a regular basis through applications. Today, live streaming is more than just a social media trend; it’s already finding its way into the retail market.
Online video shopping is an effective avenue for retailers to build and strengthen consumer relationships. It provides them with a platform to highlight their brand identity and truly connect with their clients, which is particularly important in times where physical retail experiences are difficult to come by and consumers’ purchase patterns are shifting.
Online video shopping has the potential to reinvent e-commerce at a time when the finer points of maintaining a physical environment, such as cleanliness and security, are taking a secondary role to the desire to build experiences that can’t be mirrored online. Today’s businesses are aiming at getting shoppers closer to the in-person experience by combining virtual shopping and live streaming.
What is the Origin of Online Video Shopping?
During the pandemic, China came up with the idea of online video shopping as a way to boost the economy. It started on a trial basis but owing to its efficiency and customised experiences, it quickly spread through the world like wildfire.
As China recovers from its long periods of coronavirus shutdowns, shoppers are returning to previously abandoned malls and stores. However, several retailers in the area have embraced live streaming which has triggered a new surge in the Chinese retail sector, allowing retailers to engage with distant consumers in real-time.
With the amount of buzz about online video shopping, it won’t be long before it takes over the globe.
The Importance of Online Video Shopping in the Present Scenario
The pandemic has brought physical trade to a halt all over the world. In such a situation, online video shopping provides e-commerce retailers with a one-of-a-kind chance to engage with their customers. Aside from that, the ease of shopping from everywhere, 24 hours a day, 7 days a week, proximity to experienced salespeople, and fast payments makes this concept a big success with customers. Customers can have fruitful, engaging discussions with retailers and brands through online video shopping, making them feel respected and knowing that their opinions will be heard.
Apps for Smartphones
Not only companies but also a number of mobile applications have taken advantage of the pandemic’s constraints to hop onto the online video shopping bandwagon. The Proxgy app is a shining example that has integrated the idea into its offerings to make technology more accessible to users.
Proxgy helps users to shop in real-time from anywhere in the world using a simulated avatar while sitting in the comfort and safety of their own home and be everywhere. Imagine shopping in Dubai’s malls when you’re sitting in India!
The Future of Online Video Shopping
According to surveys, e-commerce would develop at a higher rate than it would have if the pandemic had not occurred. Indeed, it is predicted that online orders would account for the majority of retail transactions.
Electronics, clothing, kitchen equipment, and, more recently, edibles have benefited from e-commerce for the simplest purchases and those that are easiest to ship. Real estate and trucks, as well as difficult-to-ship goods like lumber and other construction materials, are more difficult to sell online. However, with mobile applications like Proxgy joining the fray, selling items that were traditionally difficult to sell online will become easier.
People want a more immersive and tailored shopping experience, but online video shopping has undoubtedly become a cornerstone of the retail industry.