If your social media content is generating a lot of likes and shares, but you feel you’re not getting the traction that you deserve, chances are it’s because of one or more common mistakes.
In this post we’ll start with the top three mistakes to avoid. And then learn about six others so that by the end of this article you will have seen almost every poe fractured wall mistake made on these platforms!
1. Using Uninteresting Descriptions
If you have been posting content to your Facebook, Twitter and LinkedIn profiles, yet you’re not getting the results you expected. You might not be using those platforms correctly.
We’ll take Facebook as an example here. If a post has a description that reads “Check out this new blog post on our website!” or “Check out today’s special!” chances are that very few people will click on it (even if the website does look good).
Instead, you need to create a special summary or a unique title for each of your posts. To do this, you will need to take the time to develop a good description for every image and video that you upload to Facebook.
The optimum length for a Facebook description is somewhere between 150 and 500 words. If your description naturally flows from the title without sounding like it was written by a robot (as many forget to do), then chances are you’ll see more engagement on your Facebook posts.
A lot of people make the mistake of thinking that they can get away with creating a generic summary just by typing some general keywords in there.
2. Not Watching Your Stats
If you’re not careful it won’t take long for your social media accounts to get overloaded.
The first thing you need to do is add a separate tab on your dashboard that shows all of the stats from your Facebook and LinkedIn accounts. This will give you a clear overview of whether your new posts are reaching their intended audience or not. You can find these stats in the “Status” section of both platforms.
If you want, you can also create an extra tab like this just for monitoring the statistics from Instagram and Twitter, too!
3. Not Optimizing Your Images
You might think that you’re doing well on this front. After all, you have a lot of followers. You might even hope that people will follow you based solely on the quality of your images… but it doesn’t work like that.
Remember, a picture is worth one thousand words. That means that no matter what your post might say, if the image is not appealing enough for people to click on it, then chances are they’ll click away from your post and never come back.
So be sure to take the time to optimize your images before uploading them.
How exactly do you do that? Here’s a breakdown of the most common mistakes and how you can fix them:
File Size – Every image that you upload should be no more than 500 kb. That way, they’re less likely to be blocked by browser extensions and other online tools that can reduce their visibility.
A big part of optimizing your images is making sure they look good when they’re smaller, too. Make sure that the loss in quality is almost unnoticeable when the image is shrunk down, because not everyone likes looking at tiny pictures on their screen.
4. Not Posting At The Right Time
Facebook, Twitter and LinkedIn each have their own algorithms for deciding when your posts get distributed to the followers.
For example, most people post their tweets between 12 and 5 pm. So if you’re posting at 6 pm on a Wednesday, chances are that your tweet might not start showing on people’s timelines until the following day!
But you can’t just keep track of the time yourself. Instead, you have to use an app that will do it for you. That way your posts are more likely to show up at the right time in front of more relevant followers.
5. Not Caring About Video
Lately, most social media platforms have started placing more emphasis on video content. And that means you should, too!
It’s not just all about Facebook and YouTube anymore! With platforms like Instagram and Vine with their short videos, you can give your business a lot more exposure.
Just make sure that you’re creating quality videos for each platform. It goes without saying that there are different expectations for the amount of footage and professional quality in a YouTube video as compared to an Instagram video.
6. Not Being Well Connected
You can’t just post content on various platforms and expect your followers to see it. You have to do everything that you can to get their attention.
If you want people to actually read what you have to say, you need to make sure that they know who you are and that they trust your brand. This means that you need a strong presence on the other social networks too!
The next step is getting more connections in… how exactly? It’s simple: being one of the first-mentioned profiles in other people’s Twitter bios, for example, increases the chances of them seeing your content by about 15-20%.
